Clik here to view.
6 Skills a Great Social Media Manager Should Have
Are you in charge of your organizition’s social media program? If so you know better than anyone else that it involves playing different roles and wearing many hats. Running a social media program...
View ArticleClik here to view.
4 Reasons Why Being Narrow-Minded is a Great Content Strategy
Do you wonder why many blogs fail to attract desirable audiences? It could be that they are not narrow-minded enough… A narrowly defined blog attracts the right kind of audience What I mean by that is...
View ArticleClik here to view.
Pros & Cons of 6 Social Media Channels [Infographic]
While most people love to use social media to connect with their personal and professional networks, very few use all six of the major platforms i.e. Facebook, Google+, Twitter, LinkedIn, YouTube and...
View ArticleClik here to view.
6 Tips For Creating a Likeable Hospital Blog
Likeability matters in any organization and blogging can help. Oftentimes, it’s easy to underestimate the value of likeability when your organization revolves around grave health matters. Here are six...
View ArticleClik here to view.
What Healthcare Can Learn from Kodak & Instagram
Once upon a time Eastman Kodak was the consummate American success story. Dominating its market in 1976, it had a 90% share of the film industry, plus 80% of its cameras were sold in the United States....
View ArticleClik here to view.
How Digital Affects Hospital Selection [Research]
Do you wonder how patients select the hospital of their choice? What if you had in-depth insights about factors that influence patients when choosing one hospital over another? That would probably help...
View ArticleClik here to view.
How to Tell Meaningful Healthcare Stories
Healthcare is full of stories – it is after all the business of life and death. But the kind of stories that you tell determine whether your organization stays relevant and engaging in the eyes of the...
View ArticleClik here to view.
Hospital Social Media: How to Connect With Patients and Grab Their Attention
Do you handle social media marketing at your hospital? Would you like to learn some new social media secrets that will help you do your job better? In part 1 of this article, I interview Nancy Cawley...
View ArticleClik here to view.
6 Things Every Hospital Social Media Manager Should Know
Are you managing the social media program at your hospital? Do you sometimes feel like you’re pulling out teeth trying to do your job well? In this article, we continue our conversation with Nancy...
View ArticleClik here to view.
8 Ways to Leverage LinkedIn for a Profitable Healthcare Career
Are you a healthcare employee looking to expand your career? Not sure how to market your skills online? If so, then you should know that Linkedin is the best online platform to create a positive first...
View ArticleClik here to view.
Why Do You Blog? 4 Motives for Posting a Blog
Happy New Year! Have you made any resolutions? Perhaps this is the year that you will start a blog, or get published? For many writers there are big, audacious goals in the air for 2013. But what...
View ArticleClik here to view.
6 Tips to Turn Tweeting Patients into Promoters
Are you a hospital marketer, PR or communications professional? Have you considered allowing patients to tweet on behalf of your hospital? Patients are already talking about your hospital. Some of them...
View ArticleClik here to view.
5 Things Stopping You from Creating Enjoyable Healthcare Content
Are you involved in healthcare content development? Does it seem like an uphill battle trying to produce well researched, compelling and enjoyable content? If so, here are five things that could be...
View ArticleClik here to view.
8 Content Marketing Trends for B2B: Research Review
**This article was first posted on Social Media Examiner on December 27th, 2012 Are you wondering if content marketing can help your business? If so, look no further. In this article, I examine a...
View ArticleClik here to view.
How to Start a Health Blog in 10 Easy Steps
Are you wondering what it takes to start a health blog? A health blog can be written by a non-profit, a government agency or a healthcare business. But it can also be an individual’s effort – one...
View ArticleClik here to view.
7 Consumer Online Trends that Impact Healthcare Marketing: 2013 Research
Are you a healthcare marketer who is interested in consumer online trends? Would you like to know how online health seekers could impact your marketing efforts in 2013? Internet users seeking...
View ArticleClik here to view.
Google+ Communities: What Healthcare Marketers Need to Know
Are you on Google+? Does your healthcare brand have its own Google+ community? Google+ is your best bet for building an online community. I don’t know if it’s necessary to state the obvious. But I...
View ArticleClik here to view.
3 Steps to Building Patient Personas for Content Marketing
In content marketing and social media you want to make sure you’re engaging with the right people. So for example an OB-GYN practice using Facebook, Twitter, and a blog to bring in more patients should...
View ArticleClik here to view.
Data-Driven Storytelling: 6 Steps to a Credible Story
Compelling stories live in our data. But you wouldn’t know it by the way brands treat it. In a recent article published on Content Marketing Institute, Colleen Jones asked the question, “Can digital...
View ArticleClik here to view.
Using Data to Create Healthcare Narratives
I mentioned in a previous post that “important stories live in our data”. Particularly in healthcare where tons of data abound. The problem is that healthcare is not producing enough good stories to...
View Article
